In the age of digital dominance, the importance of Below-The-Line (BTL) marketing has only grown stronger. Why? Because real-world consumer experiences matter. BTL marketing provides direct, personalized engagement with target audiences through activations, events, sampling, roadshows, and more. It builds trust, loyalty, and immediate recall.
At InfluencerHai, we blend creativity, data, and execution strength to position your brand right in front of your target audience — offline and on-ground. From launching FMCG brands in Tier 2 towns to political campaign roadshows in rural districts — our BTL solutions are precise, scalable, and cost-effective.
✅ Full-stack creative + execution team
✅ Nationwide coverage across 300+ cities
✅ Local field staff, promoters & activators
✅ Integration with influencers for cross-channel push
✅ Real-time campaign tracking and reporting
✅ ROI-focused, data-driven results
✅ Industry-compliant, professional delivery
We don’t just create moments — we create measurable movements.
BTL marketing refers to non-traditional, direct-to-consumer promotional methods executed on-ground. It includes:
Brand activations
Mall & retail promotions
Transit media (bus, auto, metro, cab branding)
College & youth engagement
In-store sampling & demos
Rural marketing
Corporate promotions
Events, exhibitions, and fairs
We’ve executed over 1000 BTL campaigns across industries, from malls in Mumbai to colleges in Jaipur. We have firsthand execution insights, trained manpower, and process frameworks to ensure successful delivery every time.
Our team includes creative heads, ground managers, strategists, media buyers, and influencer coordinators with 10+ years of domain-specific BTL experience. Every project receives expert oversight from brief to final report.
We are trusted by startups, political parties, healthcare giants, real estate developers, FMCG brands, and educational institutions. Our campaigns are often referenced for their scale and creative uniqueness.
Transparency is at our core. Clients receive real-time campaign dashboards, geo-tagged proofs, legal compliance certifications, and detailed post-activity reports. Every rupee is traceable.
Live product demos, thematic stalls, experience zones at malls, IT parks, RWAs, supermarkets, and exhibitions.
Setup of kiosks, canopy activations, flash mobs, influencer meet-ups, LED displays, footfall engagement contests.
Promoters, sampling drives, POS branding, shelf talkers, discount display set-ups.
Auto rickshaw wraps, cab branding, metro panel ads, bus exterior wraps, back-panel vinyl, full-body branding.
Stall installations, trial zones, service demos, B2B engagement campaigns inside workplaces.
Mobile vans, roadshows, door-to-door surveys, folk performances, rural cinema ads, health awareness camps.
College fest sponsorships, campus ambassador programs, gaming zones, influencer+on-ground hybrid events.
Creative booth design, staff deployment, lead capture modules, virtual+offline integration, B2B collaterals.
Public rallies, digital van branding, poster campaigns, candidate profiling, regional influencers, speech setups.
FMCG sampling at stores, parks, traffic signals, societies, offices. Tracked via QR code or call-to-action coupons.
We serve all major Indian cities and regional rural clusters. Here’s a breakdown:
Mumbai
Delhi NCR (Gurgaon, Noida, Ghaziabad, Faridabad)
Bengaluru
Hyderabad
Chennai
Kolkata
Pune
Ahmedabad
Jaipur, Indore, Bhopal
Lucknow, Kanpur, Varanasi
Patna, Ranchi, Bhubaneswar
Coimbatore, Visakhapatnam, Vijayawada
Surat, Vadodara, Nagpur
Chandigarh, Ludhiana, Amritsar
Haldwani, Agra, Gwalior, Gorakhpur
Siliguri, Durgapur, Kharagpur
Belgaum, Mysuru, Nellore, Warangal
Madurai, Trichy, Jalandhar, Hisar
Regional districts for political outreach, health camps, rural development
Wherever your customer is — we can reach them.
Site branding, lead generation booths, society activations, cab branding
Targeting HNI & middle-class families at local events and malls
Sampling, trial zones, shelf branding, footfall contests
Direct-to-consumer product experience at retail, parks, and schools
Dealership branding, test drive zones, vehicle-on-display events, van campaigns
Awareness camps, diagnostic trial activations, in-clinic promotions, rural health drive
Loan camps, kiosk activations at markets, society drives, corporate activations
Campus promotions, seminar partnerships, youth branding, career fairs
Voter awareness, sanitation campaigns, digital India drives, women empowerment promotions
Sampling at food courts, QSR footfall capture, packaging giveaways, weekend mall contests
Game demo zones, app launch roadshows, interactive tech booths, influencer-led setups
Voter engagement, rally management, digital raths, wall painting, poster + speaker branding
Brief Collection & Target Mapping
Understand audience, goals, regions, and KPIs
Creative Strategy & Collateral Design
Develop concept, branding materials, message alignment
Vendor & Manpower Coordination
Pan-India deployment of trained promoters, field managers
Execution & Real-Time Monitoring
GPS tracking, geotagged images, field team reporting
Post-Campaign Analysis & Report
ROI metrics, photo dump, audience feedback, learnings
1000+ successful campaigns
Presence in 300+ cities & towns
Full in-house creative + execution + reporting team
Budget flexibility from ₹50K to ₹5Cr
Integration of online + offline marketing
ROI-driven with live analytics & proof-of-execution
Looking to dominate the market through experiential BTL activations? Whether you’re launching a new brand or scaling outreach during election season, InfluencerHai is your trusted on-ground execution partner.
📧 Email: info@influencerhai.com
📞 Call/WhatsApp: +91-8235932170
🌐 Website: www.influencerhai.com
