What are the benefits of #hashtags, and how to use them properly to grow business? We’ll guide you to the most important question, how to use #hashtag properly, and tricks for more reach on Instagram.
Hashtags are a very famous concept, and everyone on the social media platform loves them! However, they were particularly famous on Twitter, now they’re not limited to Twitter and are humongous used on Instagram. A brand can reach more customers if the hashtags are used correctly. They increase the visibility of any product/service and can reach the interest of the targetted audience. As an entrepreneur, brands should use them properly to market their products.
However, one needs strategies to use it, which is a challenging task for many brands. If you want to expand your reach on Instagram or have already built-up a group then you should pay more attention to the hashtags. And, if you’re looking for an Instagram marketing agency then you’re at the right place Contact our Instagram marketing team because it doesn’t cost to have a good conversation. And, you’ll learn how effective hashtags are on Instagram, and how you should use it.
In general, hashtags are categories. When a user searches for a term in the search bar, all posts that have a term starting with ‘#’ will be displayed.
For example, if you enter #travel you’ll sell all posts and Instagram reels from this ‘travel’ category. Especially on Instagram, you should use it, as there’s no technical function required to search them. As of Sep 2022, there are more than 651,721,032 posts with the ‘travel’ term.
Hashtags serve to make it clear to users and the Instagram algorithm what content is in this post. Brands should use these tricks in their posts, so these could display to the targetted customers.
Any individual or Brand can use them under their post, reels, and Instagram stories. It is advisable to put it at the end of the text. Every word starts with the special character “#” immediately recognized by Instagram as the hashtag.
You can use up to 30 hashtags in reels, and images and 10 in stories. However, We recommend you do not stack more than 5 relevant #hashtags in your post.
Hashtags should be meaningful and appropriate to the post. Instagram doesn’t recognize words starting with “!” and “$” as a hashtag and will not appear in search results. Digits on the other hand are allowed.
Any word starting with “#” is the hashtag. However, you should use only suitable hashtags for their products and services. For example: If the brand products are regarding foods and recipes, then such ‘#fashion’, and ‘#beauty’ hashtags aren’t suitable. Choose relatable hashtags for your post that are regularly used by your targetted audience, such as ‘ItalianPizzaRecipe’, ‘PastaRecipe’, and more.
There are prohibited hashtags that you should not use in your post. Instagram bans such hashtags reported by users and hashtags like ‘Snapchat’ are also prohibited on Instagram.
Using such hashtags will not appear in search results. On the other hand, if you forgot to use hashtags or look to change your hashtags so you can click on the edit button under the three dots top-right of your post.
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