Marketers need to find new ways to reach their target groups in the age of Digitalization effectively. To understand the purchase decision processes of potential customers, the methods and tasks of market research come into play. The ability of companies to influence the purchasing decisions of their potential customers through market research is more limited today than… Continue reading Market Research In The Age Of Digitalization
Solopreneurship is a person who turns his/her self into self-employment. “As a self-employed person, you work yourself and constantly” – do you know this? We will explain to you how this works. What is a solopreneur? A solopreneur is a visionary whose company consists of only one permanent employee. They alone take care of all the essential aspects… Continue reading Solopreneur: Build A Successful Company
How can psychographic characteristics influence your marketing? Do you try to sell your products daily through exciting offers and competitions? But don’t you generate more sales than before the use of social media? Is no one interested in your product, or maybe you ignore your customers? Then it is very likely that you deal little… Continue reading Psychographic Segmentation In Marketing
Tailor-made content and marketing activities are the best way to reach your target group. But what content interests your potential customers, and what meets their needs? An analysis of your target group answers these questions and ensures that your content does not miss the mark in the long run. In this article, you will learn… Continue reading How to Determine Your Target Group
Marketing intelligence significantly influences strategic decisions in the company. Surprisingly, online marketing is based on technically recorded data. Without data, it couldn’t make precise statements about the target group’s needs, sales increases, or return on investment (ROI). If you manage to network your data intelligently, it will be an essential decision-making aid for your entire… Continue reading Marketing Intelligence: Decision Support For Strategic Marketing
You will learn why a market analysis is the first step to your success and how to carry it out. If a product flop, you’ve not performed the correct market analysis homework. Before companies enter a particular target market, you should examine and evaluate every tiny details to predict how profitable and successful the market entry will be.… Continue reading Learn Why Market Analysis Is The First Step To Your Success
In affiliate marketing, affiliates (partners) advertise the products and services of other companies (i.e., Flipkart & Amazon) on their websites and receive a commission after the sale. Affiliate marketing has firmly established itself in advertising, especially on the Internet. There are different payment models with a common concept that the revenue is paid only in the event of… Continue reading Affiliate Marketing For Beginners (Examples & How to Get Started)
You first need to know your metrics to understand where you can improve your Amazon PPC sales. Then you know how to influence these KPIs. Whether beginner or professional: Sellers and vendors who sell on Amazon should master their tools, this also includes understanding what exactly is behind the most important KPIs (Key Performance Indicators).… Continue reading 9 KPIs to Improve Results from Amazon Ads
Customer loyalty is falling more and more in the e-commerce sector. Here are three valuable tips for designing the UX in such a way that users return to you. The year is 2022, and it looks like the pandemic is ending after more than two years. But the world is still upside down. Whether it… Continue reading Omnichannel Marketing For More Leads
